As the lead agency for one of Berlin's most prestigious beer-brands, we were both in charge of their communication strategy as well as their outward appearance.
In conjunction with a strategic outlook for Berliner Kindl Weisse, we redid their whole line of packaging, as we felt that BKW needed a fresher approach. This changed every product in their line-up, seeped into all other channels and ended with us releasing a colorful cocktail-book and integrating photos of young people into their material.
Berliner Kindl Weisse
Helmut Vogt & Lothar Reichelt